New PDF release: Basics Typography 01: Virtual Typography

By Matthias Hillner

"Basics Typography: digital Typography" addresses a essentially new kind of typographical conversation. The publication explores the visible association of phrases and letters within the context of multimedia. the following, this association isn't really easily a spatial positioning of textual content info it's also certain through time. The expanding use of relocating, digital sort may help to harmonise this time-based presentation of phrases on reveal. The publication touches on paintings from various designers, together with Channel four and Pentagram layout. this may offer an outstanding advent to the most recent tools in typographical and visible conversation.

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A manual user interface allows users to stop the flow of words, to push or pull individual words and to change the words altogether. The title of this work hints at the dilemma surrounding multimedia typography. The computational arguments focus on technological production and conscious communication. The unconscious or preconscious perception of information remains neglected. In order to understand the aesthetics of virtual typography, we need to examine the way in which information is expected to evolve from ambiguity into meaning over time.

Kinetic typography, however, is type that is perceived to be in motion, so is synonymous with motion typography. The term ‘motion typography’ is also mainly used for screen-based communication. Type can be set to move across the screen, the screen borders being the point of reference. A viewer would interpret the typography as motion typography in each of these cases. Unfortunately, a more liberal understanding of motion typography has entered the designer’s vocabulary. It appears that any typographic information that changes over time is considered to be in motion, no matter whether its location changes or not.

The first poster (above left) illustrates the intertwined names of Mehran Mohajer (a photographer) and Abedini himself. This poster was designed to advertise a joint exhibition of both lecturers. The second poster (above right) announces a lecture that Abedini held in front of an audience of 400 designers at his home in 2003. The dark type in the background reflects his large audience. The highlighted type shown slightly offcentre represents Abedini speaking on stage. 2 The perception of time-based information 58—59 The third poster (above left) was created to advertise a group drawing exhibition.

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Basics Typography 01: Virtual Typography by Matthias Hillner


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